First Lap Rush is the name we chose for the exhibition showcasing the work of first-semester art students within the GOG, the end-of-semester exhibition at the Free University of Bozen-Bolzano. This event features projects and artworks created by students from the Design and Art program.

During the first semester of the first year, students in the Design and Art program participate in the WUP (Warm-Up Program), a mandatory preparatory course. The WUP introduces them to various methodologies, techniques, and approaches to thinking about and creating art. It establishes the foundational skills and perspectives on which they will build their artistic exploration and practice.

Over the course of these initial months, students work on multiple assignments designed to challenge their abilities and preconceived notions. Inspired by this idea of "warming up" and pushing boundaries, we developed a visual identity that embodies the sense of work-in-progress, enthusiasm, and a hint of competition. For this, we drew formal inspiration from racing competitions, reflecting the energy and momentum of this phase of their artistic journey.